Train.  Run.  Celebrate.

The New Balance brand was built on the grass-roots event model.  For those who know NB, you've likely run into us supporting a local 5k or helping outfit your favourite running club.  It's an approach that has earned New Balance many loyal followers and several long-running community partnerships.  

We're fortunate to see many of these relationships grow to become fixtures in the New Balance event calendar, whether it's huge events of the running-boom era like the Lilac Bloomsday or legendary races like the Around the Bay 30K.

New Balance will continue to support the events that are a part of the sport's heritage.  Join NB at a local or international event in 2010 and celebrate your running!