Honoring Black History

The Black experience is rich, diverse and full of stories that deserve to be told. It’s time that you share yours. #MyStoryMatters

Jaden Smith wearing My Story Matters hoodie against velvet backdrop.
Coco Gauff holding tennis racket and wearing My Story Matters tshirt against velvet backdrop.
Jaden Smith wearing My Story Matters hoodie against velvet backdrop.

Jaden Smith

Musician, artist, activist, brother. Jaden Smith is here to change the future. Follow his story on Instagram @c.syresmith.

Coco Gauff holding tennis racket and wearing My Story Matters tshirt against velvet backdrop.

Coco Gauff

A game-changer on and off the court, Coco is leading the next generation. Follow her story on Instagram at @cocogauff.

This is our story.

Designed by a team of Black NB associates, the collection is both a celebration of Black culture and a bold call for conversation about history, heritage and injustice.

Black History Month exclusive 990 pair sitting on black books with velvet background.
Assorted lookbook images of Jaden Smith and Coco Gauff in Black History Month apparel and shoes.
Coco Gauff sitting on a bench on the beach with the ocean in the background.