Built For
Independents

Shop All 997 Learn More
Shop All 997

Staying independent has shaped who we are and who we continue to be.

The New Balance 997H brings a bold heritage to life while keeping an eye on what's next. This modern sneaker is built for independents,
fusing two classic New Balance styles together for a modern, progressive look.

Next

Throughout the 1980s, New Balance established a reputation as the go-to brand for defiant purists.

Learn More

In 1988, shoe designer Steven Smith was handed the reins and instructed to modernize the 996 at all costs. Overall, the suite of changes gave the series a souped up vibe.

Learn More

Steven Smith

"The 997 was definitely a big step forward technology-wise. Molded upper components, multiple density midsoles and that super-thick, blown rubber sole made it a standout"
- 997 Designer, Steven Smith

Shop All 997
Learn More
Shop All 997

Cult Classic

Vintage pairs were jealously hoarded by hardcore collectors and dusted off for ultimate bragging rights in online forums. The 997 was strictly an underground delicacy.

Learn More

BACK IN THE GAME

In January 2014, New Balance finally announced the 997 would make it's long-awaited and triumphant return. After being a no-show for a total of 20 years straight, the OG 'Made in the USA' was back in the game.

Learn More

The Made 997 ‘Bison’

With a stack of fresh releases set to drop in 2019, including the ultra premium "Bison" triple-pack, Steven Smith's classic design will definitely entertain its biggest audience yet.

Shop All 997
Learn More

The 997H

Inspired by the OG 997, the 997H is an all-new silhouette that has been streamlined for contemporary comfort and modern looks.

Shop All 997
Learn More

EXPLORE 997 >

Built for those ready to set themselves apart

You're headed to the CA Site...

Pricing and product availability may change.

See All Regions