Single multi-color Jaden 574 shoe on a grey background

NB x Jaden Smith

Pushing the boundaries of the footwear industry for a better tomorrow.

Jaden Smith walking through an industrial building wearing a white NB Essentials hoodie with jeans and his signature NB Vision Racer sneakers

Impatience is a virtue.

When you know what you want, waiting isn’t an option.

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Jaden Smith wearing a baggy grey suit and grey NB Vision Racer sneakers while crouched atop a Greek column in a photo studio

Too many roles to be put in a box.

Fashion designer, musician, artist, activist, human. Here to inspire the next generation. Here to change the future. Here to save the world. Jaden Smith is inspiring us to do better every day. Starting with today.