New Balance Affiliate Program

What is it?

The New Balance Affiliate Program allows approved websites to link to and begin earning commissions on click-thru sales. New Balance handles order fulfillment and customer service for all transactions resulting from referred clicks – you simply send us the purchasing traffic. By linking to, you will have access to the internet's largest available inventory of New Balance sports & fitness products for men, women and kids.

How it works

It's a simple way to earn extra cash. As a New Balance affiliate, you can earn commissions on sales generated from New Balance affiliate links on your website shopping engine, email campaigns and search listings. New Balance handles all transactions and customer service once your visitor has clicked on the link to our site. We track all transactions from your links and pay you for business you refer to us through click-thru purchases.

Get started

Any family-friendly website operator is eligible to enroll in the New Balance Affiliate Program, subject to being an Impact member and the program terms and conditions. There is no fee to join or participate in the New Balance Affiliate Program. We will email you about the status of your application soon after receiving your registration form.

Frequently asked questions

How do I become an affiliate of New Balance? 

To participate in the New Balance Affiliate Program, you must be an Impact member.  

Not an Impact member? Sign up for Impact

Already an Impact member? Join the NB Affiliate Program


How do I know my website is approved? 

Once you apply, we will get back to you shortly with an approval or an explanation why your site was not approved. 


Can websites outside of the U.S. become affiliate partners? 

Yes, but please be aware that we currently only ship to the 48 continuous U.S. states. New Balance is happy to ship purchases to Alaska, Hawaii and APO/FPO addresses. All packages sent to these locations will ship via U.S. Postal Service. However, we cannot ship internationally. If your site caters to customers in the U.S., great. 


How does the New Balance Affiliate Program work in detail? 

After you apply and are accepted, you place links to the New Balance website via banners, text links or other creative on your website. When your visitors click through, they are tracked until they place an order. Once the order is placed, it is associated with your site and your account is credited for the sale. At the end of each month, your account will reflect the commission amount for the sales you initiated. And unlike other websites, you get paid each time a customer orders through you within 30 days, not just the first time. 


Are there any fees or costs associated with becoming an affiliate of New Balance? 

No, there is no charge to join the New Balance Affiliate Program. 


What commission levels does New Balance offer? 

New Balance offers a commission starting at 2% with increased commissions offered for exceptional performance. Gift cards and select products are non-commissionable (0%).


How much do affiliates make? 

• Commission rates start at 2% 

• Gift cards and select products are non-commissionable (0%) 

• 30 day cookie - You get credit for any orders within 30 days of the original click placed by the customer 

• Average order size of $120+ 

• Product data feed so that you can feature New Balance products directly from your website 

• Dedicated affiliate management team 

• Monthly newsletters with updates on promotions, content and sales opportunities are shared with affiliates


What is the cookie duration? 

New Balance cookies last for 30 days. This means that you get credit for any referred client who returns to the site within 30 days, even if they do so directly. 


What is the average order size? 

New Balance’s average order size is more than $125. 


What is the average EPC? 

New Balance’s average EPC is over $.40 - this means that on average for every click you send to us, you can expect to earn $.40


Are special programs or incentives available for highest performing affiliates? 

Yes, highest performing affiliates enjoy a higher commission and other exclusive benefits.


Can I place New Balance links, banners, products and other creative anywhere on my website? 

Yes, we recommend you think of the placements that would be most appealing to potential New Balance customers and place creative to promote the highest click-thrus and conversion possible. 


How many New Balance links, banners, products and other creative should I place on my website? 

You can place as many as you like, and we encourage you to use as many as necessary and appropriate to improve click-thrus and conversion. We have found that a creative banner along with a text link or New Balance logo improves effectiveness. 


Can I use graphics and content from the New Balance websites? 

The entire New Balance website and content are protected by copyright. You may use images and content from our websites in the promotion of our products on your own website; however, all images must be used in the sale of the product through the affiliate program and attributed to us. If you have a special circumstance that requires the use of any graphics, product images or content in a manner that is not consistent with the above, you must contact us for written approval prior to use of any such content. 


On what products do I earn a commission? 

Most products sold on the New Balance website through the affiliate program qualify for commission, except gift cards and select excluded product lines depending on the type of partner you qualify as. 


How do you handle product returns on affiliate sales? 

If a customer referred by your site returns or cancels an order for refund, or if credit card charges are reversed due to online credit card fraud, New Balance can debit your account at its discretion for any commission earned on that transaction.