The FuelCell Story
Started With
Our Athletes

We harnessed Jenny Simpson's performance data in an effort to merge athlete and product.

The Breakthrough:

Foam That Fuels the Shoe

Our newly developed FuelCell foam delivers the highest energy return of our performance foams to help you feel faster and better than ever.

The Breakthrough:

Foam That Fuels the Shoe

Our newly developed FuelCell foam delivers the highest energy return of our performance foams to help you feel faster and better than ever.

For the Win

Jenny Simpson achieves her seventh win of the new balance 5th Avenue Mile. This time, with the help of the new FuelCell.