The MADE in USA Collection

Born from an unwavering commitment to those who walk their own path, MADE represents the purest expression of our “fearlessly independent” ethos. Designed without compromise and constructed with authentic American craftsmanship for over 75 years, the MADE in USA mark is the symbol of our very best, for those who would accept nothing less. 

Runners aren’t normal.

The MADE in USA 990v6

A black and white image of someone constructing a MADE in USA 990v6 in the New Balance factory.


Craftsmanship is a process that begins before a single stitch is applied. From the sourcing of raw materials to the finely honed skills of our factory associates, every step in bringing a MADE product to life has been carefully planned, then executed. The finished product exemplifies the ethos of American made quality.

The MADE in UK Collection

From Flimby to the world