Craft & innovation

Our first conversations about stepping onto the gridiron kicked off in 2020. We had a goal - make the best-fitting, most comfortable cleats in the game - for a sport long underserved by our competitors.

We’re focusing on an intelligent approach to product creation that combines our history of best-in-class craftsmanship with cutting-edge innovation. The prototype designs were wear tested in our Sports Research Lab by players at every level, including Chase Young and Marvin Harrison Jr. These insights proved vital throughout the process.

Our pursuit of a new standard is endless. The commitment to providing the highest level of performance is reflected in every stitch and detail. The game deserves better and we won’t settle for anything less.

Our first conversations about stepping onto the gridiron kicked off in 2020. We had a goal - make the best-fitting, most comfortable cleats in the game - for a sport long underserved by our competitors.

We’re focusing on an intelligent approach to product creation that combines our history of best-in-class craftsmanship with cutting-edge innovation. The prototype designs were wear tested in our Sports Research Lab by players at every level, including Chase Young and Marvin Harrison Jr. These insights proved vital throughout the process.

Our pursuit of a new standard is endless. The commitment to providing the highest level of performance is reflected in every stitch and detail. The game deserves better and we won’t settle for anything less.

Disassembled shoe sitting on an artist’s green grid.

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Where football is football.

New England is home to some of the oldest football rivalry games in the country. It's where the same schools have been battling for bragging rights on the same fields, since the days of leather helmets. We provided cleats to high schools and universities from Rhode Island, all the way up to Maine, to be tested by the athletes who carry on the legacy of New England football. For the love of the game, for the love of community, in all the elements New England can throw at them.

Young football athlete running with the ball on the field.

Team captain gearing up his team in the huddle.

Entire team walking on the sidewalk to the field.

Player dunking a football in a trash can on the field in full gear.

Young man yelling out on the football field.

Young football athlete holding a football while leaning on a tackling dummy.

The intelligent choice.

Here's to the start of a new legacy. We won’t settle for anything less than setting a new standard in football performance. That’s why some of the best players in the world – Marvin Harrison Jr., Chase Young, and Jeremiyah Love – have chosen to wear New Balance.